What's New
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4th Annual Nonprofit Mailer Symposium
February 5, 2009
RMI held its 4th annual Nonprofit Mailer Symposium in DC last week; this event was created to bring together nonprofits to have an open discussion of their accomplishments and concerns. Conversation flowed as we enjoyed the southern fare at Acadiana, started off by a DMA overview presented by Kelly Browning, Executive Vice President and COO of American Institute for Cancer Research, and immediate past president of the DMA Board of Directors. The agenda covered specific topics of Housefile strategies, Donor Recruitment and Creative. There was this year, as always, a tremendous amount of discussion and conversation related to Online and Multi-channel marketing and how everyone is utilizing the numerous channels.
The attendee feedback we’ve received tells us this event is consistently insightful and informative for all attendees.
Would you like to attend next year? You do not need to be a client to attend; send your contact info to Becky Terhaar to be added to our invite listing.
To see photos of the event, click here.
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Special Test Pricing Incentive from NWF
February 5, 2010
 Effective now through June '10, National Wildlife Federation is offering a base price of $60/M to all commercial test mailers, not already negotiated.
Member donors and subscribers to NWF are well-rounded consumers who are passionate about wildlife, being outdoors, and spending time with friends and family.
Contact: Alan Yu at 203-825-4622 or ayu@rmidirect.com.
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Active and Affluent Republican Political Donors
February 5, 2010
 Active and Affluent Republican Political Donors has added updated counts and new segments to the file including:
• 19,900 3rd Quarter '09 Donors (9,600 $250+ Donors)
• 29,000 4th Quarter '09 Donors (10,800 $250+ Donors)
• 49,000 Total Donors (20,500 $250+ Donors)
Our list owner would like to point out that as the 2010 mid-term elections approach, the Republicans appear to be getting back in the mail. A surprise Senate victory in Massachusetts and a number of endangered Democratic incumbents give the GOP hope for gaining multiple seats in November.
Here are a group of affluent and involved donors who have kept the faith through the party's darkest days following the 2008 Presidential election. To say they are committed is an understatement. And, their generosity is demonstrated by their large contributions to Republican candidates.
Sample Usage: Citizens Against Government Waste, Conservative Party of New York, National Republican Congressional Committee, Republican National Committee, and more.
Contact: Siobhan Caragine at 203-825-4618 or scaragine@rmidirect.com
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Competitor Group Moves to RMI & Launches New File
December 18, 2009
 Effective January 1, RMI will be the exclusive manager for the Competitor Group magazine lists, and will launch a new to market Subscriber Masterfile.
RMI presently manages the Triathlete Magazine list, and will be joined by the Inside Triathlon and VeloNews lists with the effective date.
Competitor Group readers are multisport athletes who train hard regularly to build their endurance and perform their best in competition. They are mostly affluent individuals with a household income over $100K and have families with children that meet them at the finish line.
Contact: Siobhan Caragine at 203-825-4618 or scaragine@rmidirect.com.
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Guideposts Appends New Ethnicity & Religion Data
December 18, 2009
 RMI is pleased to announce that Guideposts has appended their 1.9 million name database of active subscribers, donors, book buyers and book club members to premium data - producing a new Ethnic & Religious Database and three market sector datacards: Catholic, Jewish, African American, Hispanic, and Spanish Speaking.
Browse the complete suite of Ethnic & Religious selects:477M | -Catholic | 86M | -Hispanic | 243M | -African American | 205M | -Scottish | 1.93MM | -Protestant | 40M | -Spanish-Speaking | 16M | -Asian | 271M | -German | 39M | -Jewish | 15M | -Bilingual Spanish | 192M | -Irish | 73M | -French |
Contact: Courtney Waters at 203-825-4638 or cwaters@rmidirect.com.
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11 New Targeted Lists from CAP
November 24, 2009
 Christian Appalachian Project has recently identified 11 new, key market segments within their database of donors, lending to the production of an entire suite of new datacards available.
This group of individuals is primarily female, aged 65+, with a wide range of interests including spending time with families, maintaining their homes and gardens, contributing to their community, traveling, investing in their health and more.
For a complete list of all 49 lifestyle interest selects available on CAP, check out the Donors by Interest datacard.
Contact: Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
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3 New-to-Market Nonpartisan Political Donor Files
November 24, 2009
 Reach highly educated, affluent and sophisticated donors in California, Colorado, New York, who have donated to a variety of political causes and candidates. These folks have contributed to local-level partisan races (county commissions, city mayors and councils, etc.), non-partisan races (judicial races, school superintendent, irrigation boards), and to PACs, that may give to candidates of either or both major parties.
Surveys by respected national organizations have found that political donors are:
• Avid users of internet technology
• Highly educated
• Have high household incomes
• Are very generous to causes in which they believe
Contact: Courtney Waters at 203-825-4638 or cwaters@rmidirect.com
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AirAge Media Updates with New Names Thru 10/31
November 24, 2009
 Reach extremely dedicated radio-control and die-cast enthusiasts who subscribe to Air Age Media's car and plane magazines.
These highly responsive consumers have the disposable income to spend an average of $1200 each year on their hobby of choice.
Magazines include: Backyard Flyer, Die Cast X, Flight Journal, Model Airplane News, and
Radio Control Car Action
Contact: Alicia Gallagher at 203-825-4624 or agallagher@rmidirect.com
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Online Responder Database Now Available at RMI
October 22, 2009
 RMI Direct Marketing has been chosen to manage the new Online Responders Suite, offering more than 189 million Internet users, at postal addresses, who have registered with or purchased from a broad range of websites.
The Suite consists of more than 20 market category datacards and 200+ demographic and psychographic data variables.
Contact: Cyndi Lee at 203-825-4620 or clee@rmidirect.com.
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Presenting Two Lists from Active Interest Media
October 22, 2009
 Now available at RMI, reach two targeted subscriber files, both praised for their responsive audiences: Arts & Crafts Homes and the Revivial and Old House Interiors magazines.
• Median Age 49
• Median Household income $85,300
• Homeowners
• College Educated
Arts & Crafts Homes and the Revival: List l Website
Offers expert advise and perspectives for building, renovating, or furnishing a home in the arts and crafts spirit.
Old House Interiors: List l Website
Covers American design from 1700 to 1940, with articles on restorations, decorating, kitchens and baths, furnishings, color, textiles, architectural styles, gardens and more.
Contact: Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com.
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New Selects from Christian Appalachian Project
October 22, 2009
 Christian Appalachian Project has just re-launched their Donors by Interest datacard, introducing a wide array of 49 interest selects, now available.
Other Selects Include: Age, Child's Age Range, Ethnicity, Income, Religion, Change of Address
This group of caring individuals is an ideal audience for non-profit causes and has proven responsive to many consumer offers including publication,book, catalog, senior and more.
Did you know? CAP offers...
• over 1/2 million donors
• $25+ donors to commercial mailers*
• Special commercial rates
Contact: Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
*Not available to competitive catalog mailers
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Chefs.com Brand New to RMI
October 2, 2009
 Chefs.com provides a great, brand new opportunity to reach home cooks and chefs with a passion for food, wine, dining, and entertaining family and friends.
• Opt-In Email Addresses: 110M
• Newsletter Ads
• Website Banner Ads: 250M monthly page views
Average age is 40+ with an average income of $60,000+.
A passionate online culinary community, Chefs.com shares recipes, culinary insights and discussions about food and its social connections.
Contact: Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com.
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New Heart Healthy List from Miracle Breakthrough
October 2, 2009
 Reach direct mail buyers, on the new Miracle Breakthrough Labs Healthy Heart list, who have purchased EDTA Mega Plus to improve their physical health and quality of life. • 10,000 3rd Quarter 2009 Buyers
• $90 Average Unit of Sale
• 60% Male / 40% Female EDTA Mega Plus is intended to increase life span by cleaning out clogged arteries and improving blood flow throughout the body. This amino acid is combined with natural supplements to reduce cholesterol levels, high blood pressure and the risk of heart attack, stroke and other conditions while improving energy and sexual health. Contact: Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
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New Turner Broadcasting Station Buyer Names
October 2, 2009
 Turner Superlist is a combined/deduped file of all the Turner Broadcasting stations: CNN, Headline News, Cartoon Network, TBS, TNT & TruTV (formerly Court TV). These buyers are direct respondents to commercials aired on national TV. When local cable/satellite companies do not sell commercial space, Turner broadcasts a commercial of their own. Products purchased range from CDs and DVDs, to home products, insurance and more.
Additional lists include:
• TNT Merchandise Buyers
• Cartoon Network Merchandise Buyers.
Contact: Courtney Waters at 203-825-4638 or cwaters@rmidirect.com
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