What's New
|
ALA Releases New Health Ailment Data
January 19, 2012
 ALA has recently appended new, rich data to their enhanced database, identifying a new segment of donors selectable by their specific health ailment. Ailments are self reported and include allergies, arthritis, diabetes, various disabilities, orthopedics, and senior needs.
These generous donors have contributed to ALA to help fund research and promote lung health, and are a highly responsive audience for health related commercial offers and nonprofit appeals.
Contact: Rich Leary at 203-825-4616; rleary@rmidirect.com
or Justine Ciocchi at 203-825-4631; jciocchi@rmidirect.com | View Microsite
|
Belvoir Launches 5 New Corporate Enhanced Selects!
January 19, 2012
 The Belvoir Media Group Corporate Enhanced Database has recently been enriched with new data, resulting in the release of five new-to-market segments within its pool of 1.7 million subscribers. These new segments include:
Green Living: 787M | Health Ailments: 407M | Pet Households: 795M | Political Party: 746M | Veterans at Home: 282M
Belvoir Media Group produces over 20 self improvement and DIY magazines and newsletters that cater to dedicated aviation, organic living, and antique enthusiasts, pet owners, gun owners, boaters and the health conscious. With such a diverse subscriber base of varying interests, the Belvoir Media Group Corporate Enhanced Database can produce a unique audience for almost any campaign.
Contact: Rob Kenny at 203-825-4637; rkenny@rmidirect.com | View Microsite
|
CBS Watch! Magazine: New-to-Market at RMI
December 20, 2011
 RMI is thrilled to announce that we have been appointed as list manager for CBS Watch! Magazine. This 160M name list consists of sophisticated and savvy subscribers who are passionate about pop culture, show business, glamour, food, fashion, travel and more.
Readership for CBS Watch! is predominately female; 78% Female and 22% Male. Readers are upscale with an average household income of over $75,000. The median age is 48, with 62% of readers being between the ages of 25-54. Watch! is published six times per year, with a total circulation of 207,000, and a total audience of 1,000,000 readers!
Dedicated to providing the ultimate in entertainment, Watch! treats its readers to revealing, behind-the-scenes interviews and encounters with the stars. Both upscale and engaging, Watch! is a high-quality glossy publication that offers intelligent, thought-provoking editorial content, iconic images and a reader-friendly design.
Contact: Rob Kenny at 203-825-4637; rkenny@rmidirect.com
|
American Registrar of Political Donors List Grows!
November 23, 2011
 These are wealthy, direct mail responsive donors who follow politics closely and are passionate about their political party, its candidates, and the direction of our country.
Less than one in ten Americans contribute to political campaigns, and only a fraction has the affluence and commitment to donate $100 or more, as these donors have.
The American Registrar of Political Donors has been enhanced to identify Catholic Political Donors and The American Registrar of Christian Political Donors list identifies contributors that have made discretionary, voluntary, and significant contributions to Republican, Democratic and other parties' state and local government campaigns.
Contact: Siobhan Caragine at 203-825-4618; scaragine@rmidirect.com
|
Christian Appalachian Project: New Datacard Suite
October 31, 2011
 Christian Appalachian Project has recently identified seven new, key market segments within their donor database, lending to the production of an entire suite of new enhanced interest datacards now available.
New Datacards:
Contributors to Charities, Readers, Bible/Devotional, Grandparents, Veterans, Cooking Enthusiasts, Parenting Products
These enhanced donors to Christian Appalachian Project are dedicated in aiding people living in the economically depressed Appalachian region of the United States. Donors to CAP are caring, mature people with above average incomes.
Contact: Rich Leary at 203-825-4616; rleary@rmidirect.com | View Microsite
|
Today's Patriotic Americans: Three New Lists!
October 31, 2011
 Today’s Political lists consist of three new to market lists: Donors to Democratic, Republican, and Veterans Causes.
Reach 264,093 Donors to Democratic Campaigns who have made political contributions to support the election of Democratic officials. They endorse the policies of the current administration and believe that their contributions will help the Democratic Party prevail in 2012.
These 326,117 Donors to Republican Campaigns have contributed to political campaigns in support of electing Republican officials. These donors are hopeful their contributions will galvanize the GOP for a successful return to the White House following the November 2012 election.
With 458,771 Donors to Veterans Causes are committed to helping support those veterans who have sacrificed their personal safety and lives to help defend our freedoms. Their monetary contributions help those who have proudly served our nation in the armed forces.
Contact: Len Zargo at 203-825-4636; lzargo@rmidirect.com
|
RMI Welcomes New Employees!
October 31, 2011
 RMI is pleased to announce and welcome three new employees to the team; Sara Byron as our new Office Assistant, Diana Fitzgerald as Marketing Assistant, and Sarah Petruzzelli as Account Manager of List Management and Package Inserts.
Sara Byron will be supporting the office by handling many administrative duties and working on data cards.
Diana Fitzgerald will be supporting the marketing and promotion of RMI Direct Marketing, and our clients, through multiple media sources, corporate events, and customer maintenance.
Sarah Petruzzelli will be managing several accounts and working on our Alternative Media with RMI's Package Insert programs.
View the full press release here.
Contact: Sara Byron at 203-835-4659; sbyron@rmidirect.com
Contact: Diana Fitzgerald at 203-825-4601; dfitzgerald@rmidirect.com
Contact: Sarah Petruzzelli at 203-825-4630; spetruzzelli@rmidirect.com
|
BuyRIGHT Chooses RMI for List & PIP Management
October 14, 2011
 RMI has been chosen as the new list manager for the BuyRIGHT Prepaid MasterCard Applicant List, and is excited to launch a brand new PIP.
30,000 Last 3 Month Applicants
360,000 Annual PIP Recipients
Publishing & Fundraising Rates Available
These individuals have applied for the BuyRight MasterCard in effort to establish credit, or rebuild it, through this unique card's structured spending features. The product is commonly used by parents sending their child off to college, or established adults recovering from economic hardships.
Contact: Kathy Duggan-Josephs at 203-825-4617;
kduggan-josephs@rmidirect.com
|
ALA Offers New Enhancements & Custom Modeling
October 14, 2011
Big news! ALA, one of the largest health fundraisers on the market, now offers more robust enhancements and new custom modeling.
10 New Enhancements: African American, Cooking Enthusiasts, Dog & Cat Owners, Gardeners, Investors, Mail Order Buyers, Readers, Religious/Devotional, Travelers, Veterans
New Custom Models: Response Models, Good Customer Match Models, Mail Match Models
Contact: Rich Leary at 203-825-4616; rleary@rmidirect.com,
or Justine Ciocchi at 203-825-4631; jciocchi@rmidirect.com | View Microsite
|
RMI Selected to Manage AMVETS
October 14, 2011
 RMI is delighted to announce that we have been selected as the new list manager for the AMVETS National Service Foundation and are currently accepting list orders/clearances for 2012 mail dates. Media Response, LLC will continue handling list management for all 2011 mail dates.
AMVETS offers 292,426 active (24 month $5-$24.99) donors available for exchange. These contributors (64% female; $15 average gift) have made a charitable gift to this national organization which provides support for our nation's veterans, active military personnel and their families, ensuring they receive benefits entitled to them under the Federal Government. Read the entire press release.
Contact: Rob Kenny at 203-825-4637; rkenny@rmidirect.com.
|
Hershey's Debuts New Online Store Buyer List
October 14, 2011
 Reach 6, 12, and 24 month buyers of Hershey’s Online Store!
A classic American brand, Hershey’s offers a broad selection of items that let fans share their love of Hershey's products in new ways. Hershey’s new online store sells apparel, personalized items, toys and collectibles, in addition to high quality specialty foods and gifts.
Also available: Hershey's Catalog Buyers & Business Catalog Buyers
Contact: Kathy Duggan-Josephs at 203-825-4617;
kduggan-josephs@rmidirect.com
|
New: Today's Growing Family Suite of Lists
October 14, 2011
 This collection of lists offers families across the US who are either pregnant, or celebrating the birth of a newborn:
402M Expectant Parents (Select due date, 1st time or experienced moms!)
1.1MM Postnatal Parents
380M Grandparents (Select 1st time grandparents!)
These are phenomenal lists for a variety of offers including life insurance, college savings accounts, apparel, toys and educational items, safety items, home goods and more for baby and her growing family.
Contact: Len Zargo at 203-825-4636; lzargo@rmidirect.com
|
New to Market: Republican Decision Makers 2012
October 14, 2011
 Republican Presidential Decision Makers 2012 offers residents of Colorado, Florida, Iowa, Michigan, Missouri, Nevada and New Hampshire who will have a huge influence on the selection of the 2012 Republican nominee for President.
Each state has an early Presidential primary election date and will thus determine who prevails and who fails.
These 113,000 conservative stalwarts have donated generously to Republican candidates in earlier elections and are certain to be anxious to participate in the selection of their party’s standard bearer for 2012.
Contact: Siobhan Caragine at 203-825-4618; scaragine@rmidirect.com
|
Mayo Clinic Health Letter: 46% Female Subscribers
October 14, 2011
 Did you know? 46% of all subscribers to Mayo Clinic Health Letter are female - that's more than 228,500 women!
Gender Profile:
46% Female
38% Male
15% Unknown
If you're looking for a well-educated, high income female audience responsive to commercial offers and nonprofit appeals, Mayo Clinic is your source.
Why choose Mayo Clinic Publishing?
• US & Canadian subscribers
• Book Buyers selectable by Lifestyle, Wellness & Disease categories
• Enhanced Database offering Lifestyle, Ethnicity & Religion data
• Ideal for home & garden, health, fundraising, travel, & merchandise offers
• Hundreds of mailers using the file
Contact: Rob Kenny at 203-825-4637; rkenny@rmidirect.com,
or Thea Elliott at 203-825-4638; telliott@rmidirect.com | View Microsite
*Mayo Foundation for Medical Education and Research
|
|
